6 ways to make online PR drive SEO

If you think PR is dead, you’re missing out on a lot of the brand visibility that PR comes with in this digital age. Of course, times have changed. The old traditional PR tactics that find expression in strategic event coordination, crisis communication, reputation management, trade fairs, sponsorship opportunities, outreach, press release distribution, and leveraging traditional media (radio, TV, newspapers) – have now given way For more digital styles.

The strategies applied to legacy and digital PR converge at the point where communications are built and managed. However, digital PR comes with the added benefits of search engine optimization and online link building while providing measurable and tangible results and insights and producing easily shareable content.

Why should online PR be combined with SEO?

SEO and PR work together in more than one way. First, creating high-quality content can earn you backlinks to your site. Then, the more media coverage your brand receives, the more you’ll be linked back to your site. Finally, with an excellent PR process, you can build greater connections with influencers in your industry and thus get more links from blogs and social media posts, resulting in greater SEO.

Since the field of online PR is more specific than the field of traditional PR, this will help increase your brand’s visibility and sponsorship online. However, the integration between SEO and PR becomes a lot stronger when implemented strategically.

Here are the top 6 ways to drive search engine optimization using online PR.

1. Unite your goals across SEO, PR and other marketing efforts

Each of these marketing concepts have their own unique ways of working, but their goal is the same. While SEOs take advantage of digital channels to connect with customers and generate more leads, PR relies heavily on media relations to generate more media coverage for a brand. Ultimately, their goal is to reach customers – this is the part you should focus on the most. Only then can you take advantage of the possibilities of the different channels.

2. Use the data obtained from research on both SEO and PR to create a public figure.

While SEO relies on audience research to create a brand persona, PR focuses on media research to find out what type of publications are appealing to the target audience for brands and to find reporters who cover brand-related topics. The combination of both results will create a strong and unified personality.

3. Coordinate content and keyword across all digital channels to project a unified brand identity.

All social media posts, blogs, e-books, newsletters, landing pages, video ads, informative messages and press releases must display the image your brand is trying to communicate.

4. Use your public relations experience as a guide in crafting the content.

With proper research, PR experts get data on the type of content their audience will find consumable, valuable, and shareable. Let this expertise guide you in creating quality content for SEO. While search engine optimization (SEO) professionals are creating high-ranking content, incorporating the most relevant keywords and sharing them across social media channels, PR experts on hand should be busy promoting that content and attracting as much attention to it as possible from high-quality links. .

5. PR can benefit from SEO keyword strategy

Keywords used in press releases can lead reporters to use those target keywords when describing a brand, thus increasing the likelihood that a business will appear in searches for those specific terms.

PR needs to harness and expand your search engine optimization (SEO) keyword strategy – eg, keywords and key phrases should appear in monetary statements, press releases, media interviews, FAQ documents, social media bios, website meta titles and descriptions And copy the website.

6. Connect with distinguished influencers in your field

Influencer marketing is non-negotiable in incorporating your site’s SEO and PR efforts. Connecting with influencers can earn you high-quality links from media, other companies, and high-traffic pages. Creating connections with these influencers increases the chances that they will share your content with their audience and even link back to your site, making that content more visible, relevant, and of course shared.

Search Engine Optimization (SEO) is an important aspect of building a sustainable online presence, but it performs best when combined with PR to generate strong results, for example, a return link from Forbes, even if it is a text link that carries more weight than just blog comments. So you should focus on creating high-quality, shareable content. You also want to make your content appropriately and proportionately stuffed with keywords adding to the fact that they should be relevant to your target audience.

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