Search engine marketing

The Secret of Search Engine Marketing

Search engine marketing has always played an important role in managing the visibility of a company’s brand online. But with the internet becoming the dominant medium today, search engine marketing has also risen to become a key driver in the company’s overall branding strategy. It is unfortunate that the maturity of products and services comprising …

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Search Engine Marketing: Is It More Effective Than Search Engine Optimization?

Many of us think that Search Engine Marketing (SEM) or Paid Search Advertising, and Search Engine Optimization (SEO) are the same things. But are they the same? They are not. SEM is basically a type of online marketing. Here, you promote a website by boosting its visibility in search engine results pages (SERPs), primarily through …

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