Digital Marketing, SEO & Marketing

Digital Marketing or Internet Marketing as it is generally known is a tool to further market our products over the Internet.

Direct email marketing, search engine optimization, and search engine marketing are tools that fall into this category. They are becoming more and more popular in the internet world. It is a very popular form of advertising,

Media is important now because we have access to a large amount of data and more and more people have access to this big data. They often display and review data on customer tastes, ever-changing choices, etc.

Other forms of marketing include text messages, mobile apps, electronic billboards, digital television, and broadcast messaging. They are all powerful tools to enhance our customer insight.

Digital marketing is an umbrella term for all your online marketing efforts. Businesses take advantage of digital channels such as Google search, social media, email, and their own websites to connect with their existing and potential customers.

From your website itself to your brand’s online assets – digital advertising, email marketing, online brochures, and more – there is a wealth of tactics and assets that fall under the digital marketing umbrella. The best digital marketers have a clear picture of how each asset or tactic supports their overall goals.

So what exactly is digital marketing?
It’s an umbrella term for all your online marketing efforts. Businesses take advantage of digital channels such as Google search, social media, email, and their own websites to connect with their existing and potential customers.

From your website itself to your brand’s online assets – digital advertising, email marketing, online brochures, and more – there is a wealth of tactics and assets that fall under the digital marketing umbrella. The best digital marketers have a clear picture of how each asset or tactic supports their overall goals.

Here is a quick summary of some of the most common assets and tactics:

origins

Your website
Blog Posts
E-books and technical papers
Graphs
interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Coverage earned online (PR, social media, reviews)
Online brochures and notebooks
Brand assets (logos, fonts, etc.)
tactics

Search Engine Optimization (SEO)

The process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. (Read this post to teach yourself SEO in 30 days.)

Content Marketing

Create and promote content assets for the purpose of generating brand awareness, traffic growth, or generating leads or customers. (Find out what goes into a modern content marketing strategy here.)

internal marketing

Inbound marketing refers to the “full-path” approach to attracting, converting, closing, and delighting customers with online content.

Social Media Marketing

The practice of promoting your brand and content on social media channels to increase brand awareness, increase traffic and generate leads for your business. (Discover 41 resources for learning how to profit from social media marketing here.)

Pay-per-click (PPC)

A way to increase traffic to your website by paying the publisher every time your ad is clicked. One of the most popular types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive a commission to promote someone else’s products or services on your website.

original ad

Native advertising refers to ads that are primarily content driven and shown on a platform along with other unpaid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media ads to be “original” – for example, Facebook and Instagram ads.

Marketing automation

Marketing automation refers to the software in place for the purpose of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Businesses use email marketing as a way to connect with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards a company’s website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online Public Relations

Online public relations is the practice of securing coverage earned online through digital publications, blogs, and other content-based websites. It’s a lot like traditional PR, but in the online space.

What is the difference between digital marketing and inbound marketing?
On the surface, they both look alike: both take place primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term “digital marketing” does not differentiate between push and pull marketing methods (or what we may now refer to as “inside” and “outbound” methods). Both can fall under the umbrella of digital marketing.

Outbound digital tactics aim to put a direct marketing message in front of as many people as possible in the online space – regardless of whether they are relevant or welcome. For example, the flashy banner ads you see at the top of many websites are trying to push a product or promotion to people who aren’t necessarily ready to receive it.

On the other hand, marketers who use inbound digital tactics use online content to attract their target customers to their websites by providing them with useful assets. A blog is one of the simplest and most powerful inbound digital marketing assets that allows your website to capitalize on the terms your ideal customers are searching for.

In the end, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. On the other hand, digital marketing is simply an umbrella term to describe online marketing methods of any kind, regardless of whether they are considered inbound or outbound.

Does digital marketing work for all businesses? B2B and B2C?
Digital marketing can work for any business in any industry. No matter what your company sells, digital marketing still involves building buyer personas to identify the needs of your audience, and creating valuable online content. However, this does not mean that all companies should implement a digital marketing strategy in the same way.

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