I was using Google video search yesterday and found some videos of Matt Cutts. For those unfamiliar with Matt Cutts, Matt works with Google to deal with search engine optimization issues, answering many frequently asked questions on his blog as well as his videos.
Matt Cutts is basically the gatekeeper of how sites rank on Google search.
Although some of the videos are now nearly a year old, they are still very relevant, and contain a lot of useful and straightforward information.
In one of his most exciting videos, Matt reveals the four most important factors for search ranking. From top to bottom here they are:
- Site Map
- good content
Crawlability refers to the ability of a search engine to read and peruse the content on your website, navigating to each page. It might not seem that crawlability should be an issue decades after the birth of the Internet, but according to Matt, it’s still a huge problem, as many sites are not crawlable. This is definitely something we’ve seen with many web designers choosing to build entire websites with images, embed text, links, etc. in unreadable image files – it might sound cool, but for a search engine, it’s worthless.
Sitemaps are pages that refer to every other page, such as a book index or table of contents. It’s only one place a user (or search engine) visits to find everything on the site, or quickly find just one thing. Having a sitemap referenced on every page is a great search tool and a very handy addition to any site.
Good content is a key factor in determining the value of sites. Along with some rumors that Google has hired librarians and English professors, and is using its book scanning project to learn more about the flow and style of correct human-generated text, good content is essential in attracting visitors, driving those visitors back, and attracting others. to link to your site.
Spread the word about your site, write good content (see above) and start spreading the word. You are only limited by your imagination in the number of ways you can market your site online or offline. Create article writing plans and support them with an additional print and electronic newsletter. Attend local events with brochures on your website, and include your website at the bottom of every email you or colleagues send. You must actively market your site.