Statistically, 43% of searches on Google are based on location and it is said that every day, more than 2 billion searches are performed on Google. 85% of those people who search will never make it past the first page of search results. This is why it is so important for a website to be on the first page of the most important search keywords in its industry.
As more and more companies use the Internet to develop a competitive online presence, achieving better results and increasing online visibility and brand awareness becomes imperative. It is very important to customize a marketing strategy so that the company is the industry leader in the online market.
In order to compete, many companies start search engine marketing with pay-per-click advertising programs, such as Google AdWords. While this can often lead to impressive initial results, payments to Google are considered non-refundable costs, reducing earnings each month. But bigger problems arise from not addressing long-term concerns such as fraudulent clicks, high advertising costs, or traffic limits.
Before anything else, it is important to tune and optimize the site for search engines. Websites that are faster and easier to crawl are easier to find and more relevant to your target audience.
To get a website noticed. Search Engine Optimization (SEO) is required to make a website stand out among its competitors, paid search (pay per click like Google AdWords) and other channels may be needed to drive relevant traffic to a website via specially targeted keywords searched in a niche specific or vertical.
By incorporating SEO into a strategy, it can effectively address these long-term concerns and enjoy the benefits of building a tangible online asset, which becomes a solid leader, generates website traffic and converts that traffic into customers.
Whether the competition consists of startups in the market or an established business, any company needs a strong online marketing campaign. Search engine optimization and social marketing services can help you ahead of the competition by increasing website visitors, increasing website sales and significantly increasing website revenue.
SEO strategies for marketing campaigns must be developed dynamically and creatively using scientific methodologies and analytics, along with advanced keyword research and market research/competitive intelligence to build relevant traffic to a company across major search engines.
Understanding the intricacies of a complete and customized search engine optimization strategy and putting it into practice will impact search engine placement and impact the company’s marketing ROI.
A well-organized SEO process will yield great results if a customized approach is used as a strategy to ensure success and should result in: Increased website visitors, increased website sales and maximizing website revenue.
Building high-quality authority links, symlinks, and local SEO citations will improve local visibility, and the on-page A+ search engine optimization required to drive results including first page rank in Google and Bing.
Backlinks are the foundation of search engine optimization. Using 100% reliable techniques, to create a variety of high-quality backlinks to a site, which drives it to the top rankings and drives targeted traffic to the business.
SEO may not be the only component of your overall online marketing strategy, but SEO should be the foundation. Traffic from search engine remains the most effective and highest converting internet traffic. Search Engine Optimization (SEO) services can generate increases in organic search traffic ranging from 100% to 10,000%.
Over time, with effective Search Engine Optimization (SEO) services, you will improve traffic performance, increase online visibility, and build incredible brand differentiation.
The best SEO strategies are the ones that can get you ranked higher and keep it there.
Here is the bottom line. If a website does not rank competitively on Google, it loses money to the competition every day.