Use related keywords
In order for product information to be user-friendly for shoppers as well as search engines, a website must easily be found, read, and understood in terms of colors, measurements, sizes, and prices, among other details. When their viewers come from different regions, they must have standard and/or metric measurements. Pictures of these products must match physical items to ensure color and size accuracy.
There are sellers who only display the prices of their products when they are added to the users’ shopping cart. This may be because they either have a special promotion or are trying to take advantage of the minimum advertising policy pricing. However, even if hiding prices doesn’t directly affect SEO, shoppers tend to leave at once when a product page doesn’t show pricing details. This can lead to a higher bounce rate, which will be discussed in the next section.
Design thinking about shoppers
The website and product page should be designed in such a way as to provide a great shopping experience. By giving companies the best products with the most reasonable products in their industry, if their website is difficult to search or navigate, shoppers can feel frustrated and leave.
Design is also an essential part of SEO. When search engines detect that a website has an exceptionally high bounce rate, as visitors leave as soon as they reach its web page, the site’s rankings will begin to drop. A well-designed website is able to lower bounce rates and allow visitors to browse a number of pages even though they do not easily find the information they need or want.
For an e-commerce site to be successful, it must be easy to find and navigate, and have reasonable menus and navigation options that let visitors know what information they will see by simply clicking on a link. Images should be used in moderation as it can take some time to load, which can lead to shoppers getting impatient and hitting the back button. In this regard, loading time is also a ranking factor. Therefore, it is better to have web pages that load quickly.
Don’t add cluttered or complex URLs
Visitors can access a web page in an online store via an address called a URL. This includes a lot of information compressed into a small space. It can contain product names, category name, file types and/or actions as “_blank” to allow users to open a new link in another window
Based on SEO standards, URLs should be clear and easy to read, with keywords relevant to the text on the resulting page.
Search engines can get many different information from a URL such as lawn mowers for sale or various green and gas powered offers. At first glance, users should be able to see what the URL leads to. When they send the link to others, the recipient will see the site is about lawn mowers and click to view the products. A complex URL like the first example can confuse people who don’t know where this will lead.