Why is good website design so important for businesses?

Over the past decade, Hong Kong residents’ use of the Internet for work and life services has become more and more common, according to statistical reports from the Department of Census and Statistics. Currently, out of every 100 people in Hong Kong, 34.7 are actively using the Internet. Creating a website for a company to build a successful online business platform has become an important part of building a company’s image and promoting products.

The importance of a mobile site

By the end of 2015, out of every 100 people, there were 193 mobile broadband users, which means almost everyone has an average of two mobile broadband accounts. The number of 3rd and 4th generation (3G & 4G) mobile broadband users increased to 14.15 million, a significant increase of 21.9% per year from 2010 to 2015. Mobile is also no longer just for young people, as it is gradually finding its way into the lives of the larger segment of the population. age. With the growing popularity of mobile broadband, the use of mobile phones and tablets for shopping is also increasing. Whether you are on the way to work or at home on the couch, you can easily shop at any time in your spare time. Therefore, a cross-platform responsive design website is one of the most important tools for earning your business today.

No more homemade cookies

Recently, web design and development has turned into a very professional field. 10-20 years ago, it didn’t take long to write your own website. But a website that was written back then wouldn’t be very useful from a business point of view today. You need to create a modern web design and at the same time think about UI and UX design, SEO, and back end technologies, and this requires specialized knowledge and expertise.

Moreover, web development is becoming increasingly advanced; Programs like Dreamweaver are no longer powerful enough for modern web development. For example, responsive web design and CSS animation need deep programming knowledge to make websites look attractive and professional.

SEO is another area that requires a professional service. You need a professional knowledge of tactical SEO planning in order to increase your website traffic. Technologies such as link building, page speed optimization, and content and structural data filtering affect how search engines like Google rank your website. Which means that without a professional guide, not many people will come to your website no matter how beautiful and impressive it is.

Think before choosing to use templates

You may be tempted to purchase a design template from one of the many sites that sell it, possibly because of the low price. But keep in mind the drawbacks: Themes are usually developed based on a specific backend system, like WordPress, which means you’ll be limited to that platform. Another drawback is that the form is generic and will not be well suited in most cases to represent your business. Finally, other websites may use the same template as you, or similar templates, which means your website won’t look unique or stand out.

The solution is to find a vendor that offers customized services. The cost will be higher, but the site will generate more value in the long run. A difference in web design may cause site traffic to increase by more than 100 times. A successful website needs great design and good marketing strategies. A good looking and properly designed interface can keep users on the site, thus reducing bounce rate. (The bounce rate is the number of users who leave your site without clicking any other page.) This means that even if your SEO attracts traffic, you still need to prevent visitors from leaving your website. This is what SEO companies won’t tell you because they don’t know web design and programming.

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